How creativity can be used to enhance social impact.

I was asked what areas of social impact I am most interested in a week ago. I decided to map out what I thought.

Social impact. Lets stat with social. What is a society that we are referring to? what constitiutes embership? these are a priori questions that should be asked fort. The ideaof a society brings to mind a collective meaning - bit it is?

back to individual - our idenitity and sowrld of experiences defines us - yet how muc are we able to contribute to evolving society of the messages?